Market Street Revitalization
Fashion District Philadelphia | East Market | The Lits Building
Collaboration is the core of the ACE industry and at the heart of its most influential projects. When design and construction disciplines work together as teammates and partners, the results shape cities. This year, ACE honors Center City Philadelphia’s Market Street Revitalization. Through three separate but interconnected projects and the involvement of numerous design and construction firms, the revitalization will reshape an entire segment of the city. The effort involves three significant efforts.
FASHION DISTRICT PHILADELPHIA
Fashion District Philadelphia is the region’s first immersive, metropolitan destination shopping experience, combining flagship brands and designer outlets with destination dining, entertainment and arts, all in a single, centralized place – just steps away from the heart of Philadelphia’s historic district. Appealing to a broad customer base, Fashion District Philadelphia’s extensive amenities, onsite parking and access to three major public transit systems, provide unrivaled convenience and accessibility.
Where We’re Located: Spanning three city blocks (8th to 10th from Market to Filbert), Fashion District Philadelphia will be the largest cohesive retail project in downtown Philadelphia. Conveniently connected to Reading Terminal Market, the Pennsylvania Convention Center, three transit hubs on Market Street and just steps away from Independence National Park, Fashion District Philadelphia will offer 838,000 sf of the best retail. A focal point of Fashion District Philadelphia will be a stunning glass-walled center at 9th and Market, welcoming shoppers from around the world.
Project Leads: Two of the nation’s premier retail shopping center experts are managing the development, construction and operation of Fashion District Philadelphia — PREIT and Macerich. Headquartered in Philadelphia, PREIT is the largest enclosed mall operator in the city and has spent nearly $1 billion redeveloping various properties throughout the region. Macerich, an S&P 500 company, is one of the country’s leading owners, operators and developers of major retail real estate (NYSE:MAC) and has extensive experience developing and leasing vertical, multi-use projects in dense, metropolitan environments.
Design Highlights / Amenities:
- Soaring Spaces: Fashion District Philadelphia will offer 838,000 square feet of the best flagship stores and designer outlet brands, artisanal dining and food market options, and a variety of entertainment experiences.
- Contemporary Design: The former Gallery space will undergo a top-to-bottom redesign as it transitions into the Fashion District Philadelphia. The new contemporary design space will feature accessible storefronts, sidewalk cafes, a new streetscape, and high-tech signage and graphics.
- Center Court: The highlight of the redesign will be a stunning new glass-walled center court at 9th and Market that will welcome tourists, commuters, office workers, conventioneers and residents.
- Parking: 3,100 convenient garage and surface parking spaces will be available for customers.
- Public Transportation: Connections to SEPTA, PATCO subway stations and bus routes set to deliver 22 million people to Fashion District Philadelphia annually.
For more information, please visit www.FashionDistrictPhiladelphia.com
Developer: National Real Estate Development
Owner: National Real Estate Advisors, JOSS Realty Partners, Young Capital and SSH Real Estate
Location: City block between 11th and 12th Streets, Market and Chestnut Streets
Type: Residential/Mixed-use | Size: 775,000 sf | Retail SF: 135,000 | Office SF: 175,000 | Residential Units: 562
East Market, a $600-million-plus mixed-use project, aims to upgrade and revitalize Philadelphia’s downtown retail district east of Broad Street. The project will completely reimagine the entire block between 11th and 12th, Market and Chestnut Streets, by creating and enhancing pedestrian-oriented retail along Market Street and the former alleys on Ludlow and Clover Streets. Phase I of the project includes 135,000 sf of retail space accompanied by large-format digital signage along Market Street; The Ludlow, a 322 unit residential tower expecting its first occupants Spring 2018; and the now completed 1100 Ludlow, a renovated 175,000-sf modern Class A warehouse office building that includes the relocated Philadelphia Design Center, Bohlin Cywinski Jackson, and National Real Estate Development. Retailers opening in Phase I of development include MOM’s Organic Market, T.J. Maxx, AT&T, Iron Hill Brewery, District Taco, Little Baby’s Ice Cream and Wawa. The entire site will have below-grade parking and a central loading dock facility.
Phase II includes the site’s second residential tower, adding an additional 240 apartments to the site.
ROOST, a Philadelphia based extended stay hotel concept, will occupy and manage the first 60 units.
Future Phases include the renovation of the historic Stephen Girard Building and development of the Chestnut Street side of the site which will include a retail podium below two mixed use towers as well as additional parking.
THE LITS BROTHERS BUILDING
701 Market Street, Philadelphia, PA
The project creates the lighting for the intricate façade detailing on the three major street elevations of the historic five-story Lit Brothers Building.
Stimulated by the Market Street East Signage District legislation, the façade lighting seeks to enliven the building and aide in the revitalization of this part of the Philadelphia. Utilizing the sills of 504 windows, the lighting is designed to highlight every window opening. The creamy white base lighting scheme elegantly ties the whole historic fabric of the façade together as a grid of arched alcoves, while at the same time making each capital, architrave, and dentil part of a wonderful texture of luminance.
While the default lighting may be stately, there are plenty of holidays, promotions, and current events that will be celebrated. The LED’s and computer controls enable the whole façade to be animated with patterns and colors, including pre-made programs for each of Philadelphia’s home town teams. Sensitive to the historic context, the wiring and lighting devices are hidden in plain sight.
Building Owner | Independence Center Realty, a Brickstone Company
Architect | Stantec
Electrical Engineer | Bala Consulting Engineers, Inc
Lighting Designer | The Lighting Practice, Inc.
Contractor | Metro Electric Company
Photographer | Jeffrey Totaro